She left one profession for another in search of better income. Years later, a roadside roasted corn business has become the source of funding for her children’s education.
OGUN STATE, NIGERIA — Lateef Rukayat, a roadside roasted corn seller, has shared how her small business has enabled her to sponsor two of her children through higher institutions despite rising business costs. Speaking about her experience, she said she abandoned her hairdressing profession after discovering that roasted corn sales provided better daily returns.
According to Rukayat, she initially borrowed money to buy roasted corn worth about ₦20,000 each day. She said the investment often generated between ₦25,000 and ₦27,000 in daily sales, allowing her to make a profit after covering expenses. She added that she consistently saved part of the earnings through a contribution scheme, which she later used to support her children’s education.
Rukayat explained that discipline and consistency have helped her sustain the business over the years. She said the proceeds have been enough to keep two of her children in higher institutions, even as the prices of corn, charcoal and other operating materials continue to rise. She credited God’s mercy and careful financial management for helping her overcome the challenges facing small businesses.
Many small business owners across Nigeria have turned to informal trading and food vending as sources of income amid changing economic conditions. Roasted corn remains a popular seasonal snack in many parts of the country, creating opportunities for traders to earn a living. However, operators continue to face higher costs for raw materials, transportation and other business expenses.
The development means small-scale businesses continue to play an important role in supporting household income and access to education across Nigeria. Rukayat’s experience highlights how disciplined savings, careful reinvestment and steady entrepreneurship can help families meet long-term financial goals despite economic pressures.
