Nigerians have taken to social media to showcase kuli kuli businesses after First Lady Remi Tinubu encouraged citizens to embrace small-scale ventures.
ABUJA, NIGERIA — Many Nigerians have begun posting photos and videos of themselves selling kuli kuli and other local snacks on social media following comments by First Lady Remi Tinubu urging citizens to engage in small businesses for economic empowerment. The online trend emerged shortly after her remarks gained widespread attention.
Mrs Tinubu recently advised Nigerians, particularly women, to consider businesses such as frying akara, roasting corn and making kuli kuli as ways of earning income and supporting their families. Her comments quickly generated reactions, with some Nigerians supporting the idea while others criticised the suggestion.
As the discussion continued online, several social media users shared posts claiming they had started selling kuli kuli or jokingly announced new businesses inspired by the First Lady’s remarks. The trend has since attracted thousands of comments and shares across different platforms.
The First Lady’s comments came at a time when many Nigerians continue to face economic challenges, including rising living costs and unemployment. Small businesses and informal trading remain important sources of income for millions of households across the country.
The development means the First Lady’s remarks have moved beyond political discussions and entered popular culture online. Whether shared seriously or humorously, the trend reflects how social media users often respond to public comments by political leaders and highlights ongoing conversations about economic opportunities and self-employment in Nigeria.
